Answers · Outdoor Advertising in India

Outdoor advertising, answered plainly.

Rates, durations, permissions, verification and format selection — the questions brands ask us most, answered without jargon.

01 · About Moonmakers

About Moonmakers

What is Moonmakers Advertising?

Moonmakers Advertising is a Pan-India outdoor media (OOH) and brand visibility company headquartered in Worli, Mumbai. We plan, buy, place, execute, monitor and report outdoor, transit, retail, airport, cinema, activation and digital out-of-home campaigns for enterprise and growth brands.

Which advertising services does Moonmakers provide?

Hoardings and billboards, auto hood branding, cab branding, railway branding, station branding, metro branding, airport branding, cinema branding, corporate branding, society branding, no parking boards, pole kiosk branding, van branding, tri-cycle branding, look walker branding, flyer distribution, Zapto branding, store and centre launch promotions, radio branding, and mall and in-store retail branding.

Where is Moonmakers located?

Our head office is in Worli, Mumbai, Maharashtra, India. Execution teams operate across all major Indian cities.

Does Moonmakers work with small businesses or only large brands?

Both. Large brands typically book hoardings, metro, airport and multi-city campaigns, while local businesses use no parking boards, auto branding, society branding and flyer distribution within a single catchment.

How do I contact Moonmakers for a media plan?

Email hemant@moonmakers.in, call +91 87583 84240, or submit the enquiry form at https://moonmakers.in/#contact. Our planning desk responds within one working day.

02 · Planning & pricing

Planning & pricing

How is outdoor advertising priced in India?

Media cost depends on city, location grade, panel size, illumination and duration, and is usually quoted per site per month. Printing, mounting and permissions are quoted separately so you can see exactly what you are paying for.

What budget do I need to start an outdoor campaign?

Hyperlocal formats such as no parking boards, auto hood branding and society branding can start a meaningful campaign at a modest monthly budget. Premium hoardings, metro, airport and multi-city campaigns require substantially larger investment. We build a plan to the budget you share.

Does Moonmakers charge more than booking directly?

No. We work on negotiated network rates, so brands typically pay the same or less than a direct booking while also getting planning, printing, execution, monitoring and reporting included.

What is the minimum campaign duration?

Most outdoor inventory in India is sold on monthly cycles. Some formats allow 15 days, and activations, vans and look walkers can be booked for as little as 3 to 7 days.

How long does it take to launch a campaign?

Typically 7 to 14 days from confirmation for hoardings, autos, kiosks and distribution, and 2 to 3 weeks for metro, railway and airport media where authority approvals are required.

Do you provide a site-wise media plan before booking?

Yes. You receive a plan listing each recommended site with location, size, illumination, availability, estimated reach and rate before anything is confirmed.

Is printing and installation included in the quote?

They are quoted as clearly separate line items alongside media cost, and managed by our teams so you do not need a separate vendor.

Can I run a campaign in multiple cities at once?

Yes. Multi-city campaigns are planned centrally with a single point of contact and one consolidated report, while execution is handled by local teams in each market.

03 · Execution & verification

Execution & verification

How do I know my advertising was actually displayed?

Every deployment is photographed after installation and audited during the cycle. You receive dated, geo-referenced photographs and a structured campaign report.

What happens if a hoarding or panel is damaged?

Damaged panels are replaced during the cycle at no additional media cost, and the replacement is documented in the campaign report.

Who handles government and municipal permissions?

Moonmakers handles applicable civic, railway, metro, airport and mall approvals as part of the booking, including statutory charges where required.

Do you design the creative as well?

We adapt your existing brand creative to each format's exact specifications. Full creative design, copy and jingle production can be added on request.

What reporting do I receive at the end of a campaign?

A campaign report with site-wise photographs, installation and removal dates, coverage logs for mobile and distribution formats, and observations from the field.

Can Moonmakers monitor competitor outdoor activity?

Yes. Competitive OOH audits for a chosen city or corridor can be commissioned alongside your campaign planning.

04 · Choosing the right format

Choosing the right format

Which outdoor format gives the best return on investment?

It depends on your objective. For mass awareness, hoardings and railway or metro media perform best. For a defined catchment, no parking boards, society branding and auto hood branding deliver the highest efficiency. For direct response, flyer distribution, activations and van roadshows convert fastest.

What is the best advertising for a new store launch?

A combination on a countdown timeline: teaser hoardings and pole kiosks 3 weeks out, society and no parking board saturation 2 weeks out, flyers and auto branding in the final week, and a van roadshow plus on-site activation on opening weekend.

What works best for real estate advertising in India?

Route-to-site hoardings and pole kiosks guiding traffic to the project, railway or metro stations serving the catchment, society branding in feeder localities, airport media for investor audiences, and cinema slots in nearby multiplexes.

What is the best advertising for schools and colleges?

Admission-season campaigns typically combine hoardings, railway and station branding, auto hood fleets, pole kiosks near coaching hubs, society branding and supervised flyer distribution.

Which format reaches corporate and business decision-makers?

Airport advertising, metro stations in business districts, corporate park and office media, and cab branding on commute routes.

Should outdoor be combined with digital advertising?

Yes. Outdoor builds awareness and trust at scale; digital captures the resulting search and social intent. Moonmakers aligns both so the same audience sees a consistent message and leads are attributable.

How many impressions will my campaign deliver?

Estimated reach and frequency are provided per site in the media plan, based on traffic counts, footfall data and commuter volumes for that location and format.

Is outdoor advertising still effective in 2026?

Yes. Outdoor cannot be skipped, blocked or scrolled past, and it reaches people during commutes, shopping and travel — which is why Indian OOH continues to grow alongside digital rather than being replaced by it.

05 · Coverage

Coverage

Which cities does Moonmakers cover?

Mumbai, Delhi NCR, Pune, Bengaluru, Hyderabad, Chennai, Ahmedabad, Kolkata and Jaipur, plus Tier-1 and Tier-2 markets across India including Surat, Nagpur, Nashik, Indore, Lucknow, Coimbatore, Kochi, Bhopal and Chandigarh.

Can you execute campaigns in Tier-2 and Tier-3 towns?

Yes. Tier-2 and Tier-3 markets are a core strength, particularly for education, real estate, healthcare and FMCG brands expanding beyond the metros.

Do you handle rural or regional campaigns?

Yes, through van branding, wall painting, tri-cycle branding, haat and market activations and regional cinema and radio.

Which industries does Moonmakers work with?

Real estate, education, retail, healthcare, hospitality, sports, entertainment, automobile, BFSI, technology, e-commerce, FMCG and government or public-sector campaigns.

11 · Engage

Ready to scale your brand visibility?

Share your campaign objective. Our planning desk will revert within one working day with a tailored media recommendation.

DIRECT
+91 87583 84240
EMAIL
hemant@moonmakers.in
HEADQUARTERS
Worli, Mumbai · India